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Previous Cases.


MTR Hong Kong

Case provided by the University of Hong Kong.
Listen. The Managing Director of the MTR Corp has mandated the Advisory Council to work on a research to find out solutions to the problems. On top of addressing these problematic issues, your group is also asked propose a plan of ticket fare increment for the new financial year 2016-2017.



SK-II Japan

Case provided by Havard Business School.
P&G Japan: The SK-II Globalization Project. Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion.



C-West1 Japan

Case provided by the University of Hong Kong.
The whole picture. In Ginza, Tokyo, Japan, on a typical spring day in 1992, a fire was occurred at the home office of the Confectionery West business. He desperately wanted to recover the invaluable documents and pictures but not successful. All he could find was the classic record player and the cabinet.



MAS Malaysia

Case provided by Havard Business School.
Malaysia Airlines: The Marketing Challenge after MH370 and MH17. The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months.



Starbucks India

Case provided by Havard Business School.
Coffee Wars in India: Starbucks 2015. This case examines the progress made by Starbucks in its first two years of operation in India.


JPMorgan Chase

Case provided by Havard Business School.
JPMorgan Chase: Tapping an Overlooked Talent Pool.. By the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not the program had been successful.


Google in 2014

Case provided by Havard Business School.
Google Inc. in 2014. The case 'Google Inc. in 2014' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.


Morgan Stanley

Case provided by Havard Business School.
Rob Parson at Morgan Stanley.. Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm.
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