Previous Cases.
01.
MTR Hong Kong
Case provided by the University of Hong Kong.
Listen. The Managing Director of the MTR Corp has mandated the Advisory Council to work on a research to find out solutions to the problems. On top of addressing these problematic issues, your group is also asked propose a plan of ticket fare increment for the new financial year 2016-2017.
02.
SK-II Japan
Case provided by Harvard Business School.
P&G Japan: The SK-II Globalization Project. Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion.
03.
C-West1 Japan
Case provided by the University of Hong Kong.
The whole picture. In Ginza, Tokyo, Japan, on a typical spring day in 1992, a fire was occurred at the home office of the Confectionery West business. He desperately wanted to recover the invaluable documents and pictures but not successful. All he could find was the classic record player and the cabinet.
04.
MAS Malaysia
Case provided by Harvard Business School.
Malaysia Airlines: The Marketing Challenge after MH370 and MH17. The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months.
05.
Starbucks India
Case provided by Harvard Business School.
Coffee Wars in India: Starbucks 2015. This case examines the progress made by Starbucks in its first two years of operation in India.
06.
JPMorgan Chase
Case provided by Harvard Business School.
JPMorgan Chase: Tapping an Overlooked Talent Pool.. By the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not the program had been successful.
07.
Google in 2014
Case provided by Harvard Business School.
Google Inc. in 2014. The case 'Google Inc. in 2014' describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next.
08.
Morgan Stanley
Case provided by Harvard Business School.
Rob Parson at Morgan Stanley.. Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm.
How to study these cases.
The eight prompts below are the original public case shelf. They are teaching objects. This page does not add winners, scores, or judge quotations that the archive did not publish. Use each case to practise a different first split.
01. MTR Hong Kong
A public-service operations and pricing problem. Students should separate crowding, reliability, fare yield, and political feasibility. A ticket increment for 2016–2017 is not only a finance slide; it is a rider-incidence problem. Build a tree before proposing a percentage.
02. SK-II Japan
A globalisation and organisation-design problem. The interesting tension is product innovation versus geographic expansion. Ask where SK-II should play, whether P&G’s centre can support that play, and what local Japan capabilities must not be flattened.
03. C-West1 Japan
A sparse, almost narrative prompt. Students should not invent a full corporate history. Practise making a decision from incomplete evidence, stating what was lost, and designing a recovery of knowledge, brand memory, and operations with explicit assumptions.
04. MAS Malaysia
A crisis, reputation, and marketing-rebuild problem after MH370 and MH17. Treat human loss with restraint. The commercial question is how a carrier earns permission to be chosen again. Separate safety communications, network economics, and brand repair. Do not turn tragedy into a growth slogan.
05. Starbucks India
A market-entry and competitive-occasion problem. Size the relevant coffee occasion, not a slogan about the middle class. Joint-venture constraints, local chains, and store economics should drive whether to accelerate, pause, or change format.
06. JPMorgan Chase
A talent-system case. Evaluate the ReEntry programme as an operating system: hiring yield, performance, culture, and whether the pilot should scale. People cases still need numbers, but the recommendation is about management practice, not a product launch.
07. Google in 2014
A strategy and innovation-process case dated to 2014. Stay in that year. Ask what Google should do next given the businesses and threats described, not given later public history. Students should resist using hindsight as if it were analysis.
08. Morgan Stanley
A performance-versus-culture people case. Rob Parson’s production is not the whole story. Practise stakeholder maps, trade-offs between revenue and standards, and a recommendation a real manager could implement in one review cycle.
After a study session, write one governing question and one recommendation sentence per case. Then read the notes on structure and how to compete.